The advanced non-invasive aesthetic enters the pharmacy thanks to the Beauty Pharm Project of Cerri Italia. The world of pharmacy is evolving as a result of the Ministerial Decrees on the «pharmacy of Services», which provided for the provision of new services and professional services by pharmacies. In this scenario it becomes important for the pharmacist to prepare properly and know how to seize the opportunities offered by the new market segments, first of all that of advanced non-invasive aesthetics. The Aesthetics and Wellness sector is unquestionably the most expanding market in Italy; an inexhaustible reality in contrast to the «crisis» with an estimated turnover of 18.2 billion euros per year (Istat data). The reasons for this continued growth? Life expectancy and social role in various ages has increased, we want to grow old later and better, we like to take care of ourselves, keep fit and be more beautiful inside and out.