Who We Are
Cerri Italia: the story of a success made in Italy in the world. For over 60 years for the next 60 (and more) together.
That of Cerri Italia is a success story of the «Made in Italy», matured in over sixty years of commitment. Founded in 1958, the company has developed expertise in the design and manufacture of professional equipment for Beauty Centers, Pharmacies, Dental Practices, SPA and Beauty Farm.
Since the initial growth in the domestic market, it has continued to expand internationally, creating a network of partners and distributors in various world markets.
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Cerri Italia: a story of passion, beauty, innovation, for over sixty years, for the next sixty and more.
From the foundation in 1958, with the former President Alberto Cerri and his mother Maria Zanchi Cerri, to the immediate development of Technology, in the Brand’s DNA as the passion for Beauty: souls that, joining, give life from the beginning to the Wellness Experience.
For the diffusion of new aesthetic technologies, the company begins to participate in fairs and congresses (national and international) and to organize specific training courses for the correct use of electro-aesthetic machinery. Brand new technology systems, such as the Reducing Selector muscle electrostimulator, are presented, which develop the idea of automatic aesthetic treatment. In addition, since many beauticians perform beauty treatments at hotels, perfumeries, as well as directly at the home of customers, Cerri designs a professional line of aesthetic appliances mounted in practical carrying cases.
Already in these first years of activity, the production of equipment of the company is complete and diversified. Cerri’s Elite Line is one of the most qualitative and technologically advanced choices on the market. Lectures are held on the importance of lymphatic drainage as an aesthetic and wellness treatment. Cerri presents the Multivacuum Electronic, for manual and automatic vacuum massage applications, and begins to design the intermittent compression pressure massage with boots.
From the conception of the concept of «treatment methodology» to the first Wellness Centers and Solarium, with the new idea of indoor tanning, through the first awards such as the Quality Award, the Gold Plate Quality Decennial and the Award for Merit of Labor.
From technological innovations to cutting-edge laser lines, through pressomassage, the computerized lymphatic drainage and the landing of Cerri Italia beyond the borders of the country, here is the story of a success abroad of Made In Italy, which begins to celebrate its first decades of life: 30 years in 1988.
Born the Beauty Industry: «Wellness Experience» combined with the most advanced technology. And then again aesthetic facelift, treatments for slimming, draining, toning and awards like the one for the 25th edition of Cosmoprof in 1992, until the conquest of the South American market and the partnership with the famous center of Carolina Varela.
The Third Millennium
The last 20 years, from 2000 onwards, see the Brand now an example of the success of Made in Italy in the world, from Japan to Canada to all major foreign markets – 30 countries and beyond in the world – thanks to the wise mix of beauty and innovation, «Heart» and Technology always at the forefront. Examples? The Pulsed Light and the Laser for hair removal, the new Active and Avantgarde Lines, the project Radiofrequency, a new concept of near-massage, and the projects Renergy Zone, Rejoice Zone and the Thalasso Ocean Cosmetic Line – from which the SPA Experience division is created – and the new Scientific System of Programmed Slimming Wellsim System.
Meanwhile, Radiofrequency becomes automatic with the Shapetonic RFSystem and the project X-Body Vacutonic (Subdermic Roller Massage Vacutonic) makes obsolete the previous systems of sub-thermal roller massage. Following a similar growth of the brand, a new headquarters was created in Assago, in the province of Milan, while the first half century of activity was celebrated in 2008. In these years also born the X-Wave WaterAir system, equipped with an advanced cooling technology Water + Air, the X-Energy Line and Oxylab Vantage, the first system that combines Oxygenation, Electroporation and Radiofrequency.