Autenticità, Affidabilità, Amicizia, Avanguardia: la nostra Etica in quattro A. Ieri e oggi, per un domani insieme.
A as Authenticity, Transparency: be transparent, clear and crystal clear for you like fresh mountain water. Authenticity is a priority value: every company should go beyond itself and its mandate, looking to the future, in a long-term horizon where only those who do not lie are rewarded. Even if we are not seeking rewards: but fidelity to our identity. We are as you see us. betray you? impossible.
A as Reliability
A as Reliability, always be worthy of your trust: not a simple image, but in the substance of the trust that the customer, such or potential, can and must always be able to place in the company. Rightly, however, and with good reason. Here «it will seem the nobility» of the brand: in working and working every day to deserve your trust.
A as Friendship
A as Friendship: on our part towards You, towards each of You. Cerri Italia wants to be for you true friend: of those who take you by the hand, they come to pick you up even at four in the morning if you are on the ring road and you call desperate because… Your car is broken! Those, in short, who give their lives for you and put themselves into play until you have solved every possible problem. Not just a customer but «Partner»: this You are for us. Your joy is our joy: every lack of satisfaction is a challenge for us to improve and create an unforgettable experience with our world.
A as Avanguard: the most advanced Technology at your service, not as an end in itself, but with the aim of satisfying your needs better and better. The Beauty Side Of Science, #IlBelloDellaScienza: a mix of beauty and hi-tech, a warm passion for fashion and the rationality of an innovation that, always mindful of its past, rooted in today and today more than ever, Stay true to your identity and keep your eyes focused on tomorrow, for new successes made in Italy and, above all, to give you a memorable Wellness Experience, of Excellence.